Native Meets...Miles O'Keefe from the infamous SWYD Sleep When Your Dead Barbershop, Cardiff, Wales.
Follow Miles on instagram @miles_swyd and SWYD @swydtattoo
What makes SWYD barbershop unique?
So the owner of our barber shop Matthew Pritchard of Dirty Sanchez is best know for his love for rock and roll, party's and now his extreme triathlon challenges. So the shop is rock and roll through out.. Including dark painted walls with red roses on, guitars on walls, a chandlier made up of empty vodka, whiskey and rum bottles, and we also have a cool Stereophonics gold disc on the wall presented to the late Stuart Cable.
Also the upstairs of the shop is a tattoo studio, with four artists working up there it's pretty cool to. Check it out on Instagram - @SWYDTATTOO
What initially led you into barbering?
At first I wanted to be a barber as I wanted to move to Australia after I left school and I needed a trade. I can't hammer a nail into a wall so any type of labour was out of the question. I always cared about personal appearance, style and fashion. So at 16 just about to leave school it was between becoming a Tailor or a barber, thankfully I took up barbering and haven't looked back since. 5 years on and I still haven't even been to Oz!
Who has been your biggest influence so far?
I wouldn't say I have one single person that has influenced me most. I'm influenced by the whole industry, I love how everyone shares new techniques and ideas and how everyone's so easy to get along with, no egos just genuine nice guys.
Whats your greatest achievement to date?
My greatest achievement to date has to be representing SWYD with my colleague Aaron Rogers at the Barberlife Expo at Brighton Tattoo Convention, it was a two day event and I got to meet and cut hair along side my all time favourite barbers.
They had barbers from all over, Brighton, Bristol, London, LA, Chicago, Milan to name a few.
Do you do any other work except barbering?
I don't do any other work apart from barbering, but once a month me and my good friend James Beattie cut hair for the homeless and vulnerable of my home town Merthyr Tydfil. I enjoy this as it really shows you how far a haircut can go especially to someone who can't afford it and are in need most.
If you could do any other job what would it be?
F1 driver...Getting paid to drive 200mph doesn't sound to bad.
What are your goals for 2016?
Keep pushing myself and my work, hopefully get to do some cool guest spots and work some more events throughout the summer.
Is there a particular style that is trending within the area you are native to?
I'm seeing a lot of cropped fringes, more textured messier tops, and some people maintaining length on the sides and just going for a temple and neck taper
What styles do you see breaking through in 2016?
A lot more longer styles coming in, and slightly less skin fades.
Show us some of your recent work...
What is your current favourite style, and your techniques to achieve the cut?
I enjoy the messy textured quiff at the moment, tight on the sides all blow tried up and left with a natural finish. To achieve this look I'll point cut the and then before blow drying I'll add product such as the Native shaping paste, blow dry it in and then just finish off with a small bit of hairspray to keep it in place.
Ten things you wouldn't have known about Miles...
Currently listening to? Arctic monkeys - AM album
Favourite movie(s)? Goodfellas, Snatch, Wolf of Wall Street and of course Twin Town, a Welsh classic.
Favourite City? San Diego, USA
Favourite food? Pizza
Favourite brands? Red Wing, Stone Island, Stussy, Ralph Lauren, Nudie and Fred Perry
Last place you visited / Next place to visit? Paris was last to watch "The Last Shadow Puppets" at the l'oympia theatre, next for me is Berlin or Budapest.
Do you have a ethos/ motto you live by? Everything happens for a reason, or as my arm reads "For Everything A Reason" lyrics from an Ian brown track F.E.A.R
Describe your style: I like to think that my style is different in many ways. Fashion is important to me as I like to show my creativity within my style. From casual stussy street wear to fruity paisley shirts, I dress to suit my personality and no one else's.
Favourite music? This question is difficult for me because I have a variety of genres I like to listen to depending on my mood. I do particularly enjoy indie rock music the most although a bit of soul, jazz and rap in my playlist influences my diversity within the music industry"
How do you relax outside of the shop? I'm either at a gig, eating pizza or in the beer garden, that's if it's not raining !!
You are a Native of Cardiff, give us your best spots & hidden gems for anyone visiting…
Best Bar? Buffalo Bar
Best place to eat? Restaurant minuet brilliant little Italian restaurant, and as they don't have an alcohol licence you can bring your own booze!!
Best hidden gem? The globe is a cool and small music venue that get some great artists in
Best fashion stores? 31 the store is my personal favourite
Best venues for music? The tramshed